Calvin Klein Celebrates Pride with Cara Delevingne and Jeremy Pope

Calvin Klein is marking International Pride Month 2024 with its “This Is Love” campaign starring actor Cara Delevingne and actor and singer Jeremy Pope.

Shot by Gordon von Steiner, the campaign stills capture Cara and Jeremy in the brand’s 2024 Pride collection which is being rolled out in June.

The Emmy, Grammy and Tony Award-nominated Pope, who is best known for his roles in Hollywood and Pose, identities as gay, while Delevingne (Only Murders in the Building, American Horror Story) has described herself as both bisexual and pansexual.

The campaign video features Cara and Jeremy lip-syncing to Crystal Waters’s iconic anthem 100% Pure Love alongside models and dancers Stella Maxwell, Greta Hofer, Tinglei Liu, Monet Lauren, Charlie Knepper, Vinson Fraley, Janick Heilijgers, Diego Pasillas and Mauro van de Kerkhof.

Together, the entire cast channels the euphoric spirit of Pride and the strength of the LGBTQIA+ community through expressive dance and unfiltered displays of confidence.

The 2024 Pride collection infuses classic Calvin Klein underwear and apparel silhouettes with the vibrant energy of Pride. New Intense Power underwear styles are refreshed with a bold, limited-edition logo waistband designed with a bright rainbow gradient for a colourful styling statement. Calvin Klein’s signature Cotton Stretch and Modern Cotton underwear styles are updated in a spectrum of bold colourways.

The Monogram Logo tee and tank feature Calvin Klein’s signature monogram in a vibrant seasonal gradient print. As part of this year’s collection, the brand designed two limited edition t-shirts in partnership with its NGO partners, Transgender Law Center and ILGA World.

Calvin Klein says it’s proud to support NGOs focused on LGBTQIA+ equity and safety at the global, national and local level. In 2024 to date, the brand has committed over $240,000 to organisations including its hero partners ILGA World and Transgender Law Center.

In addition to financial donations, Calvin Klein partners with these organisations to provide the company and associates worldwide with resources and insights that empower its teams to be better advocates and allies.